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How 6888 Kitchen Used a Strategic Match to Expand Its Impact
6888 Kitchen partnered with MatchNice and Wright-Patt Credit Union on a 30-day matching campaign to close a critical construction funding gap and expand opportunities for local food entrepreneurs.
Executive Summary
Challenge
6888 Kitchen needed to close a critical funding gap for Phase II construction while facing broader revenue pressure and the risk of losing funding.
Solution
With a match from Wright-Patt Credit Union, 6888 Kitchen launched a 30-day campaign to create urgency, mobilize supporters, and inspire giving.
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Results
The campaign increased the average gift from $75 to $129, 79% of all donors were new, and it raised more in 30 days than all of previous year online.
79%
TOTAL NEW DONORS FROM ALL GIFTS
98%
INCREASE IN AVERAGE GIFT SIZE
65X
REVENUE VERSUS PREVIOUS PERIOD
16%
MORE RAISED VS ALL OF PREVIOUS YEAR
Key Insights
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Matches Grow Average Gift Size
Average gift size increased from $75 to $129, showing the matching campaign inspired donors to give more.
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Reinvigorate Your Donor Base
The campaign raised more in one month than 6888 Kitchen had raised throughout the entire previous year online.
New Donors Love Matches
The majority of donors were first-time supporters, with members helping introduce new people to 6888 Kitchen.
Matching Unlocks Future Growth
6888 Kitchen increased capacity to serve more food entrepreneurs while creating new earned-revenue opportunities.
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