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How Connecting to Cure Drove 6X Year-Over-Year Revenue with a Year-End Match
Connecting to Cure used a time-limited matching campaign to cut through year-end fundraising noise, attract new donors, and re-engage supporters who hadn’t given in years.
Executive Summary
Challenge
After a major November event, Connecting to Cure needed to overcome donor fatigue and year-end fundraising noise without overwhelming its community with another appeal.
Solution
Connecting to Cure partnered with MatchNice on a time-limited matching campaign that created a fun, shared goal and made gifts of every size feel more meaningful.
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Results
The campaign generated 6X year-over-year online revenue, attracted first-time donors, and re-engaged supporters who hadn’t given in several years.
6X
YEAR OVER YEAR ONLINE REVENUE
29%
OF DONORS WERE BRAND NEW
21%
OF DONORS HADN'T GIVEN IN 3-4 YEARS
50%
NEW & REENGAGED DONORS
Key Insights
Matching Cuts Through the Noise
Coming immediately after its signature event, the campaign gave them a more compelling reason to engage donors during the crowded year-end season.
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New Donors Joined the Mission
29% of donors were first-time givers, showing the match could do more than generate revenue, it could expand the organization’s donor community.
Lapsed Donors Came Back
21% of donors hadn’t given in 3–4 years, demonstrating the match’s ability to give previous supporters a powerful incentive and a fresh reason to re-engage.
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Small Gifts Became Part of the Win
The match reinforced Connecting to Cure’s belief that every donor matters by making even $10, $25, and $50 gifts feel meaningful to reaching a shared goal.
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