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How Rx Outreach Doubled Its Donor Base with a Direct Response Fundraising Campaign
After devastating tornadoes struck Missouri, Rx Outreach launched a matching campaign with MatchNice in just one day to fund free medication access and mobilize new supporters.
Executive Summary
Challenge
Rx Outreach needed to rapidly fund a new free medication program while overcoming limited brand awareness, fundraising experience, and confusion about who it served.
Solution
Rx Outreach launched its first major online campaign and MatchNice-powered match in one day to build awareness and create urgency, credibility, and donor confidence.
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Results
In just 30 days, the campaign doubled Rx Outreach’s donor base, exceeded fundraising expectations, and helped provide 73 prescriptions at no cost to patients.
2X
INCREASE IN DONOR BASE
30
DAY MATCHING CAMPAIGN
ONE
DAY TO LAUNCH THE CAMPAIGN
73
PRESCRIPTIONS DELIVERED
Key Insights
Matches Raise Awareness
Rx Outreach doubled its donor base in 30 days, and dramatically expanded the public awareness of its new programming through the promotion of the match.
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Matching Built Credibility
The match provided a powerful signal of credibility and visibility that helped donors feel more connected to the mission and confident giving.
Urgency Quickly Became Action
In the wake of devastating tornadoes, Rx Outreach and MatchNice launched the campaign in just one day, giving supporters an immediate way to help.
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Donations Delivered Medication
Donations translated into impact: 73 prescriptions were filled at no cost, with volunteers even delivering medications to patients unable to leave home.
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Roy Whitley
PRESIDENT & CEO
“Our donor base doubled as a result of this, which was astounding for us… It added credibility to who we are and who we serve in our fundraising efforts. It lets people feel philanthropic, even when they may not have the means to give as much as they’d like—and that’s meaningful.”
